The Innovation Edge

In The Innovation Edge, Merle Symes shares insights on how large companies over time lose their entrepreneurial spirit and ability to produce ongoing, sustainable innovation. He demonstrates how these mature organizations can regain this ability to innovate strategically within a large corporate environment. It requires significant changes in management mindset, culture, and operational processes and systems and the development of entirely new innovation competencies.

Symes presents a detailed blueprint for leaders to rejuvenate their organizations. He shines a spotlight on the unspoken element of management – innovation risk – and outlines how to utilize active risk management to overcome risk avoidance and risk aversion. He also presents the Innovation by Design® process, a proprietary method that takes innovation out of the realm of pure chance. Instead, it applies research and a disciplined approach to the creative process.

This book is a call to action for leaders ready to break free from conventional, business-as-usual business practices and drive sustainable, strategic change. By implementing Symes’ proven strategies and learning from his personal experiences, leaders can regain their innovation edge and achieve lasting success, leading their organizations into a future of sustainable growth.

Pre-Order Your Copy Today!